The Sport management and marketing group focuses on the management of sport to facilitate social and economic value through the sport experience in all its forms across all levels of the community. Members of our group have specific expertise in sport governance and leadership, sport marketing, sport development, sport for social change, and well-being in sport.
Our sport governance and leadership research examines national and state sport organisations with a focus on the role of volunteer boards and how they work together in federated networks. The group’s sport marketing expertise stems from research on social media, sponsorship, branding, and broadcast rights. Our sport development research is participation-focused, investigating community and elite sport as well as the motivation and attrition of coaches and umpires. The group’s sport for social change research examines the role of sport to promote health, social or economic benefits through corporate social responsibility, women in sport, inclusion and diversity, and leveraging sport events. Our well-being in sport researchers investigate the role of leadership and management in fostering athlete, coach, and employee well-being.
The Sport Management and Marketing group has a strong national and international network of collaborators and partnerships in the sport sector and conducts innovative and impactful research that is published in high quality journals, books, and other publications.
This group covers:
- Sport governance and leadership (governance, leadership, strategy, organisational theory)
- Sport marketing (sport consumer behaviour, sponsorship, media/broadcasting analysis, social media, branding)
- Sport development (participation and performance pathways, volunteers, coaches and officials)
- Sport for social change (corporate social responsibility, inclusion, diversity, women in sport, leveraging sport events)
- Wellbeing in sport (facilitation of multidimensional well-being for athletes, coaches, employees, fans)
